http://www.wired.com/news/technology/0,72905-0.html
excerpts related to your question:

“I’ve been contacted by every industry out there. Every museum in the world has been contacting us. Everything from defense agencies, to people doing 911 response saying this is a better way for us to work, to companies saying we want to improve our business practices using something like this. So it’s been amazing. We knew there were a lot of applications for this but it’s really nice to have that solidified by everybody e-mailing us. I just got an e-mail from somebody who works with disabled children and she said, “This is so perfect. My son’s autistic and I’m a professor at a school of education. And interfaces like this is what we can use to get into these kids’ minds.

The funniest thing is that now I know what reverse spam is. You know you get spam from people saying can you invest in this or that? People are now e-mailing me saying, oh my God, can I invest in your company. It’s a reverse solicitation of money.

“Any time you have this command and control situation or you need to put up lots of data. The military has a big problem right now. They have all this data. They have automated drones flying around with video cameras all providing video feeds. They have satellites flying around all the time taking images of everything and it’s hard to sort through them now. So they need tools to help manage this huge, huge influx of photographs and other kinds of reconnaissance.
So having maps that are very easy to use and that you can lay side by side and show how a terrain changes over time. It also really allows high-ranking people to use it to be able to operate it. Rather than a computer expert using it, this is something that a high-ranking commander can use. We also have other companies looking at this for storyboarding for film companies to lay out their shots for a film.”